January 2011

The SFWA Blog

Guest Post: What is Typography?

For the past year, I’ve been working with dancers from Netherlands Dance Theatre in The Hague on creating a tool that translates text into simple choreographies. A user types a word in a typesetting-like application that plays back this word as an uninterrupted dance sequence where dancer’s body temporarily makes positions recognizable as letters.

The SFWA Blog

Guest Post: Your Business Model Is Not Your Neighbor’s

I have also heard some use “piracy” as a low-price argument. My two cents: Pricing your products at a lower price because you think they’re going to be stolen is not a business model. Why? Because you are defining your sales goals on either making more than nothing or generating revenue to cover losses you have not experienced.

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