Using a Newsletter Platform for Serial Fiction
by Angelique Fawns. Find out how the search for a publishing platform that feels sustainable led to sharing serial fiction and creating a stronger connection with engaged readers.
Promotion
Improving Your Covers with Graphic Design Theory
by Misha Grifka Wander. With these simple design principles, independent authors can create compelling ebook covers using grids, color theory, balanced typography, and negative space to convey genre and attract readers.
Creating Buzz Through Author Readings
by Brenda W. Clough. Here’s how to choose, prepare, and deliver engaging author readings. From selecting the right excerpt to mastering timing, presentation, and audience connection, learn how to make every live or online event memorable.
Crafting a Cover: An Interview with SFF Illustrator and Designer Jeff Brown
by Misha Grifka Wander. In this interview, cover designer Jeff Brown reveals why genre-focused book covers matter, how to collaborate effectively with artists, and why investing in compelling design helps your publishing success.
How to Hand-Sell Books for Fun and Profit
by Steven D. Brewer. Learn how to engage readers, create effective hooks, give compelling pitches, and sell books face‑to‑face at conventions and local events to build and grow your audience.
How to Show Off Your Work
by Grahame Turner. Learn how to build a compelling game writing portfolio using creative samples, transferable skills, and strategic presentation. Find practical tips for assembling a portfolio that shows your range and creativity.
Information Center, The SFWA Blog
Marketing, Sales, and Publicity–Part One: The Basics
Marketing is, and has been, a hot topic for authors these past few years. This two-part article seeks to remove the mysticism from the subject so you can make better decisions about your career.