by Dan Koboldt

In some ways, publishing is a zero-sum game. There are only so many slots in the schedule of traditional publishers. Only ten books can occupy the top ten list, and only one can win the Hugo. Yet the most dangerous and pervasive threat to the aspiring author is not another author, nor is it a big bad publisher. Nor is it a certain online store. No, the biggest threat is the ever-shrinking reading time the average person has in our modern world.