Before approaching people to review a book, you really ought to a) make sure they’re actively reviewing; b) determine that they review books in the genre you’re pitching, and c) spend a little time researching the venue you’re asking them to review in, to be sure it’s appropriate (not to mention, that it really is book review venue).

However, to my mind at least, the conflicts that arise when agencies begin publishing clients’ previously unpublished works are even more concerning. If an agency can publish a client’s book itself, will it try as hard to market the book to traditional publishers?