Marketing, Sales, and Publicity–Part One: The Basics
Marketing is, and has been, a hot topic for authors these past few years. This two-part article seeks to remove the mysticism from the subject so you can make better decisions about your career.
Marketing is, and has been, a hot topic for authors these past few years. This two-part article seeks to remove the mysticism from the subject so you can make better decisions about your career.
If you’re selling books on Amazon, you’ll want to set up your page in their Author Central program. Use your Author Central page to provide more information for your readers: upcoming events, a full listing of your books, pictures and videos, and even excerpts from your blog.
On February 23rd, at 8PM, the Baltimore Science Fiction Society, located at 3310 East Baltimore Street, Baltimore, MD 21224, will host Scott H. Andrews (Beneath Ceaseless Skies), Damien Walters Grintalis (Electric Velocipede), Rahul Kanakia (formerly of Strange Horizons), Leslie Connors (Apex Magazine) and moderator Sarah Pinsker (published in multiple magazines) for a round table discussion titled, “From Slush to Sale: Behind the Scenes at Science Fiction Magazines.”
For writers who are interested in writing middle grade or young adult fantasy or science fiction, the first step is puzzling out what exactly those categories mean. Science fiction and fantasy, after all, has a long tradition of featuring young protagonists — including such classics as Dragonflight by Anne McCaffrey, Pawn of Prophecy by David Eddings, and Arrows of the Queen by Mercedes Lackey — even if those novels weren’t originally published as middle grade or young adult books.
MFA Programs and the efficacy or use thereof tend to come up in discussion periodically. For those of you interested, here is a run down of the types of programs and what to expect. I personally have an MFA in Poetry from Southern Illinois University in Carbondale and am currently looking into applying for a second MFA, this time in Fiction. I might be addicted to school. Or it might be that MFA programs really are just that awesome.
You might have heard the advice, “Don’t chase the market.” That’s good advice, as a general idea, but many people misunderstand it and think that it means that you should not write for a specific audience. Here’s the thing… Your audience is not the market.
As authors increasingly explore way to promote their work, one question that occurs when launching a book concerns giveaways, things like bookmarks, pens, postcards, or sometimes more complex or costly items, used to promote the book.
When my first novel came out – in 2000 – by all weights and measures, I had “made it” as a mid-list fiction writer. I’d secured a two book deal (the second: a collection of short stories, the most elusive prey on the planet), a tidy first-timers advance, and a round of positive reviews from all the usual suspects.
Have you heard of the Andre Norton Award? Ever wonder how the books are nominated? What books qualify? Who picks the winners? Or maybe you’ve just been curious to learn more about young adult (YA) fiction or middle grade (MG) fiction. Well, you’re not alone.
Here, I’d like to list out my last five of ten truths about professional jealousy (as I see it), which concern how you can deal with the green-eyed monster when it will not simply be slayed.