Archive for the ‘The Business of Writing’ Category

How Sci-Fi and Fantasy Authors and Publishers Can Take Advantage of Price Promotions

If you’re an author or publisher, price promotions are a powerful way to reach new readers and sell books.

How powerful? In 2015, price promotions on BookBub alone drove sales of over 20 million ebooks — and over 200 of the books with promotions featured on BookBub made it to The New York Times bestseller list.

In this post, we’ll explain how science fiction and fantasy authors and publishers can tap into some of that power and use price promotions to accomplish multiple book marketing goals.

Ten Thoughts About the Business Side of Writing

by Russell Galen

Have an agent. If you feel you don’t need one, find another human being to whom you have no emotional attachments, who knows a lot about the IP business, will tell you the truth, will be a sounding board for your literary and business questions, and will speak to the buyers of your work so that you can keep some distance from them.